Build Your
E-Commerce & Get First Sales
A 2-month hands-on program led by Nikolay Zaytsev
E-commerce expert & Shopify specialist.
Go from zero to a live Shopify store with real sales.
Starts April 2026
Launch your Shopify store
Set up a professional e-commerce store from scratch. No technical skills required — we guide you through every step.
Find winning products
Learn how to source, price, and position products that people actually want to buy. Own products, dropshipping, or print-on-demand.
Make your first sales
Drive real traffic to your store and convert visitors into paying customers. Revenue from day one is the goal.
Your instructor: Nikolay Zaytsev.
Nikolay Zaytsev
E-commerce & Shopify expert
Nikolay is the founder of Tearemony, a premium loose leaf tea brand built on Shopify. He knows exactly what it takes to go from idea to a live, selling e-commerce store — because he's done it himself.
Before launching his own store, Nikolay spent 5 years at Backbase as a Program & Operations Manager and Design Manager in fintech, and led Design & Research at Monite as Head of Customer Experience. He brings a unique blend of product thinking, customer experience expertise, and hands-on e-commerce execution.
E-commerce isn't complicated.
You just need the right playbook.
Millions of people buy online every day. You just need to put the right product in front of the right people. We'll show you how.
Before this program
- ×You want to start an online store but don’t know where to begin
- ×You’re overwhelmed by all the tools, apps, and strategies out there
- ×You don’t know what products to sell or how to source them
- ×You’ve never run ads or driven traffic to a website
- ×You’re working alone with no guidance or accountability
After this program
- You have a live, professional Shopify store
- You’ve found products that people actually want to buy
- You’ve made your first real sales
- You know how to drive traffic and convert visitors
- You have a community of fellow store owners for support
weeks
per week
2026
Build your store. Make your first sale. Every week counts.
No theory. You'll build, launch, and sell — then debrief it live with Nikolay and the group.
Pick your niche and find 3 product ideas worth testing
Set up your Shopify store — domain, theme, branding, and pages
Source your first products and create compelling listings
Set up payments, shipping, and go live
Drive your first traffic — social media, communities, influencers
Run your first paid ads and get your first sales
Optimize your store — conversion rate, upsells, email capture
Scale what works — build your 90-day growth plan
Every challenge builds on the previous one. By week 8, you have a real online business.
What's included
8 live group sessions
Weekly 60-min sessions with Nikolay. Store reviews, strategy, feedback.
8 weekly challenges
Concrete deliverables every week. Build, launch, sell.
Shopify templates & guides
Store templates, product listing frameworks, ad campaign blueprints.
Store owner community
Fellow e-commerce builders. Share suppliers, strategies, and wins.
How the week looks.
Build your store during the week, get feedback on Saturday, rest on Sunday.
This is for you if...
Whether you want a side income or a full-time e-commerce business.
You want to start an online store but don’t know how
You’ve watched YouTube tutorials for months and still haven’t started
You have a live Shopify store with products and your first sales
You have a product idea but no online presence
You sell locally or through marketplaces and want your own store
You have a branded Shopify store driving direct sales
You want a side income with e-commerce
You don’t know what to sell or how to get started
You have a store generating revenue while you keep your day job
You’ve tried dropshipping but it didn’t work
You picked random products, ran random ads, and lost money
You learn a systematic approach to product selection and marketing
You’re creative and want to sell your own products
You don’t know how to set up a store, price products, or drive traffic
You have a professional store, optimized listings, and paying customers
Join the program.
2 months. €400 total. Limited spots.
- 8 live group sessions with Nikolay
- 8 weekly build & sell challenges
- Shopify templates & ad blueprints
- Store owner community access
FAQ.
Have questions?
Book a free 15-minute intro call with Nikolay. No prep needed — ask your questions, learn about the program, and see if it's the right fit for you.
Nikolay Zaytsev
15 min — free