Grow Your SaaS
Distribution & Sales
A 2-month hands-on program led by Pavel Kucherbaev
Founder, product builder, ex-Atlassian & Booking.
You built the product. Now learn how to sell it.
Starts April 2026
Find what works
Test multiple distribution channels systematically. Stop guessing which marketing tactic will work for your product.
Scale your revenue
Go from sporadic sales to a repeatable growth engine. Build systems that bring customers consistently.
Build a growth machine
Create repeatable acquisition channels that work while you sleep. Content, SEO, partnerships, outbound, and more.
Your instructor: Pavel Kucherbaev.
Pavel Kucherbaev
Founder & growth expert
Pavel is a serial founder who knows what it takes to get products in front of customers. He launched Codesign to #2 on ProductHunt in 2016 and TimeTuna to #1 on ProductHunt in 2025. He went through Antler, one of the world's leading venture capital firms for early-stage startups.
Before becoming a full-time founder, Pavel worked at Atlassian and Booking.com — two companies that mastered distribution at scale. He holds a PhD in Computer Science and brings a data-driven, systematic approach to growth and customer acquisition.
ProductHunt 2025
ProductHunt 2016
Computer Science
Great products don't sell themselves.
Distribution is the hard part.
Most SaaS founders build something great, then wonder why nobody's buying. The product isn't the problem. Your distribution is.
Before this program
- ×You built a great product but have very few users
- ×You’ve tried random marketing tactics with no results
- ×You don’t know which channel will work for your product
- ×You rely on word-of-mouth and hope for the best
- ×You’re spending money on ads with no clear ROI
After this program
- You have 2–3 proven channels bringing customers consistently
- You know your CAC, LTV, and which channels to double down on
- You have a content engine that generates inbound leads
- You’ve built partnerships that drive mutual growth
- You have a repeatable playbook for scaling distribution
weeks
per week
2026
Test, measure, scale. Every week.
No theory. You'll run real distribution experiments — then debrief results live with Pavel and the group.
Audit your current distribution — identify gaps and quick wins
Launch on a platform (ProductHunt, directories, marketplaces)
Create and distribute content that drives signups
Set up SEO foundations and publish your first ranking content
Reach out to 20 potential partners or integration opportunities
Run a targeted outbound campaign to your ICP
Build a referral or viral loop into your product
Double down on your best channel — create your 90-day growth plan
Every challenge is a real experiment for your product. By week 8, you know exactly what works.
What's included
8 live group sessions
Weekly 60-min sessions with Pavel. Strategy, feedback, accountability.
8 distribution experiments
Real experiments for your product. Test, measure, iterate.
Growth frameworks & playbooks
Proven templates for launches, content, outbound, and partnerships.
Founder community
Fellow SaaS founders facing the same challenges. Cross-promote and collaborate.
How the week looks.
Run experiments during the week, review results and strategize on Saturday, rest on Sunday.
This is for you if...
You already have a product. Now you need customers.
You launched but growth has stalled
You keep adding features hoping users will come
You focus on distribution and 3x your signups in 8 weeks
You don’t know which marketing channel to focus on
You spread yourself thin across 10 channels with no results
You systematically test channels and double down on what works
You have free users but can’t convert them to paid
You keep lowering prices or adding more free features
You fix your positioning, pricing, and onboarding to drive conversions
Your competitors are growing faster than you
You watch them ship marketing campaigns you don’t know how to run
You build your own distribution playbook and compete on execution
You’re a technical founder who hates “marketing”
You avoid sales and marketing because it feels sleazy
You learn systematic, data-driven distribution that feels authentic
Join the program.
2 months. €400 total. Limited spots.
- 8 live group sessions with Pavel
- 8 distribution experiments for your product
- Growth frameworks & playbooks
- Founder community access
FAQ.
Have questions?
Book a free 15-minute intro call with Pavel. No prep needed — tell me about your product and where you're stuck, and I'll tell you if this program is the right fit.
Pavel Kucherbaev
15 min — free